Casey Graham
Founder / CEO
Atlanta, GA
Casey Graham Gravy Co-Founder and CEO, leads the company in providing specialized solutions for failed payment recovery and customer retention, focusing on businesses with recurring revenue models.
Casey Graham is indeed a successful entrepreneur and the Co-Founder and CEO of Gravy, a company specializing in failed payment recovery and customer retention solutions for recurring revenue businesses. His entrepreneurial journey began in 2008 when he founded The Rocket Company, an organization that helped church leaders scale their financial leadership and fundraising
Under Casey’s leadership, The Rocket Company experienced rapid growth and was featured on the Inc. 5000 list for three consecutive years.
Entrepreneurial Journey
Casey’s path to success includes:
- Founding and selling three businesses prior to Gravy.
- Exiting The Rocket Company in 2016 after selling it to a venture capital group
- Launching Gravy in 2017, which emerged from a customer churn problem he encountered at The Rocket Company
Gravy Solutions
Gravy was born out of Casey’s experience with failed credit card payments at The Rocket Company. The company focuses on:
- Recovering failed payments for subscription-based businesses
- Providing human-based solutions rather than relying solely on automation
- Offering customer retention services
Leadership Philosophy
Casey is known for his:
- Fearless and creative approach to business
- Passion for entrepreneurship
- Bold vision for leadership
He developed an “owner’s intent” for Gravy, aiming to create a business that he would want his adult children to work in someday. This philosophy guides his decisions in building the company culture and policies.
Personal Life
Casey prides himself not only on achieving unconventional success in business, but also on his family. He’s been married to his wife Kacie since 2004, and they have two children: Darby and Gage. When he’s not leading Gravy day-to-day, you can find Casey fishing, enjoying a good cigar, or watching Alabama football.